An issue with one of FIFA 23's"Hero Packs" resulted
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EA Scores own goal as FIFA 23 Hero Pack Snafu wipes millions of coins off Virtual Market
An issue with one of FIFA 23's"Hero Packs" resulted in a rather expensive price due to the fact that an exchangeable FIFA Ultimate Team Hero thing was placed on the virtual transfer market in the game at a heavily reduced rate. Unrest ensued as players sought to sell their items since their value plunged, trying to recover some losses as the market was overflowing.
FUT Hero items are rare and thus worth the. They each represent an athlete who has made a a significant contribution to their club or is a popular fan favorite for one reason or another. A Hero product can be bought for million of FUT coins each on the virtual transfer market or is available by purchasing packs. However, there are a small chance of receiving one.
Then, when EA accidentally released a pack which included a tradeable Hero item at the low price of 25,000 FUT coins, the market was hit by an influx of cheap Heroes leading to it to drop and wiping out any value that was supposed to be attached to the rarer items. Fans who owned rare Heroes began to sell them after they witnessed prices drop that put an ember into the flames. It's understandable, considering rarer Hero items can fetch hundreds of dollars in real-world value in the event of sale on third-party platforms.
The error has been rectified The error has been rectified, and the pack was only available for about 25 minutes but the damage has been done. EA is yet to make a statement about the situation. although the market is beginning to recover buy FUT 23 Coins, the damage appears to be irreparable and it remains to be seen what the publisher can accomplish to remedy the situation.